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Facebook’s News Feed Is Dying, And How It Impacts Your Marketing

Facebook as we know it, may be gone. It’s been no secret that Facebook and its News Feed popularity have been declining in past years. They made adjustments to post visibility algorithms and tested a couple of different solutions to no avail. The tech giant has been bombarded with controversy over recent years with events like the live streaming of horrific acts of violence, multiple private data leaks, targeted advertising discrimmination, and who can forget about the 24-hour outage that felt like a week?   This has been coupled with the resignation of two major Facebook executives, most notably Zuckerberg’s right-hand man Chris Cox, who designed the News Feed and was one of the longest serving and well-liked employees. These…

Digital Essentials 29 Mar 2019

Digital marketing The Top 7 Digital Marketing Trends To Watch In 2019 “You either adapt to what is currently happening, or you die.” Read More   Social media 5 Social Media Trends That Will Take Over in 2019 “There are 3.3 Billion active social media users and another 1 million signing up every day.”   Read More   SEO Image SEO Alt Tag and Title Tag Optimization “Do you know about ‘Alt Tags’ or ‘Alt Text’? If not, you’re missing out on some critical SEO opportunities! Unlock your SEO potential.” Read More   Strategy Top 5 Tools of 2018 to Rock Your Digital Strategy “The way you reach customers is ever changing. Discover how to crush your own digital strategy.”…

Mailchimp and Shopify Breakup: What it means and how to handle the split

Mailchimp has asked Shopify to remove the Mailchimp integration from their marketplace after colliding on privacy concerns with Shopify’s updated terms of service. The split was not mutual, with each side saying it was for the best interest of their customers to seperate. This announcement is a big one in the e-commerce and marketing community, so what does it mean and how can you handle it?   What it means If you are a business that focuses your marketing on past purchasing history this move will have an impact for you. The effect will not be immediate as the Mailchimp integration will not be removed from Shopify until May 12. So good news, if you are currently using this integration…

A Holistic Approach to Marketing

Introduction As Steve Jobs famously said, “A lot of the time, people don’t know what they want, until you show it to them.” But this is easier said than done – how do you go about “showing it to them”?   2019 has already kicked off and digital marketing has been flying. Such a fast-paced landscape is difficult even for the experts to keep up with. At Omni Online, we are often hearing people saying, “Just as I got on top of my SEO, my Google Ads are worse than ever” or “I’ve started picking up momentum with my social media but completely forgot about PPC.”   This is why an all-encompassing marketing strategy can be the only way forward…

SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

We fully support the small business Ombudsman’s calling for a crackdown on dodgy SEO agencies. We have had so many clients come to us for assistance after letting one of the so called ’SEO experts’, who often spammed them in the first place, undertake SEO work for them. Not only have they spent a fortune on a service that did not deliver on what was promised, in many cases their SEO was actually penalised due to the poor practices of the agencies. Read here for the full article in Smart Company SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

2019 – Evolution Not Revolution

As the famous novelist and poet Milan Kundera puts it, “A business only has 2 functions – marketing and innovation.” The digital marketing landscape in 2019 has some exciting trends cropping up which encapsulate this sentiment.   Our mission to you for 2019 – focus on perfecting all the trends of 2018. Don’t worry, you won’t need to blow the budget on a new Blockchain or AI division of your marketing team. In essence, the biggest difference to last year will be the sheer speed in which everything changes. You may have survived just tweaking some digital activities and keeping watch last year, but this year, it’s just not going to cut it.   Here is our pick on the…

THE CLOCK NEVER TAKES A BREAK…

I scuffle and slide my laptop into it’s case. Power adapter?…check, pen and OMNI Notepad?…check, Car keys?… check, sip coffee, dash out of the office…but wait!…. Damn! I’ve Left the hard copy of a crucial Website Design Concept, Wireframe on my desk. I fly back into the office, grab the document and suddenly, a voice (oh so crisp and clear with conviction) jumps up and across the office with a truth that hit so hard, it smacked me right between the ears: “…come on Glenn, get moving, the clock never takes a break!” I pause for 100 milliseconds and marvel over the true genius of these precise words. With 99 milliseconds remaining, it felt like time stood still while I…

MAXIMISING YOUR ONLINE DIGITAL MARKETING IN 24 HOURS

If you’ve wished for some extra hours in the day, today brings with it with an additional twenty-four. Here are some tips on how to spend yours: Take the time to review your marketing needs and how your business performs against its digital objectives. Assess your competitors – are they succeeding in the world of digital marketing, whilst you are lagging behind? Invest more in content marketing to help keep your customers interested whilst at the same time establishing yourself as an expert in your field. Become mobile. Let your brand be accessible to everyone at all times so as to make their shopping experience as seamless as possible. Evaluate your SEO strategy. SEO helps get your business found in…

$45 BILLION. THAT’S WHAT WILL BE SPENT ON CHRISTMAS GIFTS THIS YEAR

As more and more consumers become digitally savvy (and with more and more retailers joining the Omni channel digital retailing model) and realizing the advantages and benefits of shopping online; we as retailers and business owners cannot afford to miss out on any lost opportunities and especially those that are wrapped and bowed and within easy reach. The digital boat is set to sail this Christmas and now more than ever, consumers will turn to their PC’s, tablets and mobiles in a somewhat seamless experience to search, research, and buy products. It’s essential to understand that long shopping processes have been replaced with in-the-‘moment’’ and impulse purchasing, especially from younger generations. You cannot afford to miss your share of the $45…

DIGITAL MARKETING OR DIGITAL MONKEYING?

In today’s digital age, businesses are confronted with many different digital marketing challenges; Which platform is the best for my business? What platforms do my target audience generally use? When is the best time to connect with them? What are my competitors doing? etc. More than ever, it is becoming a confusing myriad of options and one that sometimes, we as business owners, are not equipped or experienced enough to deal with. So what exactly is Digital Marketing? Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through…