DIGITAL MARKETING OR DIGITAL MONKEYING?

In today‚Äôs digital age, businesses are confronted with many different digital marketing challenges; Which platform is the best for my business? What platforms do my target audience generally use? When is the best time to connect with them? What are my competitors doing? etc. More than ever, it is becoming a confusing myriad of options and one that sometimes, we as business owners, are not equipped or experienced enough to deal with. So what exactly is Digital Marketing? Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through…