$45 BILLION. THAT’S WHAT WILL BE SPENT ON CHRISTMAS GIFTS THIS YEAR

As more and more consumers become digitally savvy (and with more and more retailers joining the Omni channel digital retailing model) and realizing the advantages and benefits of shopping online; we as retailers and business owners cannot afford to miss out on any lost opportunities and especially those that are wrapped and bowed and within easy reach. The digital boat is set to sail this Christmas and now more than ever, consumers will turn to their PC’s, tablets and mobiles in a somewhat seamless experience to search, research, and buy products. It’s essential to understand that long shopping processes have been replaced with in-the-‘moment’’ and impulse purchasing, especially from younger generations. You cannot afford to miss your share of the $45…

DIGITAL MARKETING OR DIGITAL MONKEYING?

In today’s digital age, businesses are confronted with many different digital marketing challenges; Which platform is the best for my business? What platforms do my target audience generally use? When is the best time to connect with them? What are my competitors doing? etc. More than ever, it is becoming a confusing myriad of options and one that sometimes, we as business owners, are not equipped or experienced enough to deal with. So what exactly is Digital Marketing? Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through…