Automated Marketing 101

Automation has become a major tool in the marketing world. It allows for a streamlined and, you guessed it, automated approach to your marketing tasks. The “automated” part seems to be counter-intuitive to today’s approach of personalisation. You may picture robots on the computer just cranking out the same content, over and over and over… But the reality is that the technology actually makes it easier to create personalised content. With careful planning and creative thinking, you can have a human impression at every level of the customer journey. The beautiful part: you don’t even have to be there. You are able to better manage your valuable time and feel at ease that your customer journey is taken care of….

Digital Essentials 17 May 2019

Digital marketing Top Digital Marketing Trends 2019 “Our morning rituals start with e-newsletters and our nightly routines end with social notifications and subscribed emails. Needless to say, technology has pierced through almost every part of our lives.” Read More   Social media Building A Social Media Engagement Strategy “On social media, the word “engagement” gets used so often, it’s almost become a (gasp!) buzzword. But while most buzzwords come and go, real engagement is a long-term play.” Read More   SEO How To Create An SEO Strategy For 2019  “Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.” Read More   Pay Per Click 5 Quick Ways to Get More Conversions From Your…

Facebook’s Facelift: What To Know And How It Impacts You

“The future is private.” This was the overwhelming theme used by Zuckerberg and co. when talking about Facebook’s new direction at their F8 developer conference. With it all said and done, it’s now evident that Facebook is getting possibly the biggest facelift in its 15-year history. The updates to Instagram, WhatsApp, Messenger and Facebook’s core services are an attempt to revitalise the company after a tumultuous two years of controversies and allegations that were factors in the decline of their News Feed popularity. Regardless, the social media juggernaut that is the Facebook umbrella isn’t going anywhere soon. Each of their big 3 platforms is getting tweaked, each with their own set of ripple effects in the digital space. Facebook and…