Digital Essentials 25 June 2019

Digital marketing Top Content Marketing Insights From Industry Experts [2019] “Many businesses focus on short-term goals and expect immediate sales results through marketing. To achieve a better outcome, businesses should instead think strategy. They should concentrate on long-term goals and first work out the basics — like a brand personality.” Read More Social media 30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic] “Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business?” Read More SEO How to Understand Searcher Intent to Boost SEO Rankings “SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront….

Snapchat Advertising 101

While Snapchat has been around for a number of years, Snapchat advertising is a relatively new phenomenon that has caught fire as of recent. According to The Drum, “Snapchat is successfully reaching 90% of all 19-24 year-olds and 75% of all 25-34 year-olds in the USA.” The age range of Snapchat users has also increased as many parents get to grips with the online channel, and join Snapchat. This spiralling trend has spread across the world with Snapchat now being used by more than 190 million people around the globe multiple times everyday. Snapchat users are more engaged than on any other platform and the number of people contributing content on Snapchat is currently higher than on any other social…