News Flash: Instagram hiding “Likes”

Starting today, you will notice a major change in your Instagram feed. Instagram will be hiding the number of ‘likes’ a photo has received, or the number of views for a video. Please bear in mind that is still being classified as a trial. This started in Canada in May, and now extends to another 6 countries. Interestingly this has not yet rolled out in the US, and no expected date has been provided. The official rationale provided is “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love” In other words, Instagram is taking away the metric of perceived success, especially for social…