Facebook Revamping E-commerce Shopping

What is Facebook Shop?  Facebook recently announced the launch of ‘Facebook Shops.’ Described as a ‘new shopping experience,’ Facebook hopes to make it easier for businesses to launch and promote their brand and products.  It is part of a suite of e-commerce-enabling changes being rolled out on Facebook and Instagram, and Facebook’s launch of Facebook Shops is in some way their start to being a competitor of big e-commerce giants like Amazon & eBay.   So what is new? For the brand owner, it allows you to create the full brand and website experience within Facebook, including catalogues, information pages and imagery to reflect the experience on the website. This is a major step up from the product only shopping experience…