Googles SEO Update: Page Experience

  In this fast paced world, there is yet another major update that is (finally) coming!  The Google SEO Update focused on Page Experience has been announced by Google since the end of last year. After much anticipation and many delays, Google has now finally announced that the new update in their ranking algorithm (SEO) is officially arriving sometime mid-June 2021! This new update is designed to rank web pages on their search engine based on how users interact with the website or a web page.   So what’s in the update? The official statement from Google Headquarters: “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full…

We are hiring!

We are looking for a Social Media & Communications Co-ordinator Well established, boutique, fast growing digital marketing and web development agency, is looking for a social media and communications co-ordinator to join our small team. The focus will be on all aspects of digital marketing communication including managing the social media for our clients, writing website content, Google and Facebook ads, and writing blog content. This is an exceptional opportunity for a digital marketing enthusiast with the ability to create and manage innovative and successful digital marketing campaigns. This role requires a communications specialist with a broad range of digital communication skills and interests. You will need to be able to cope within a fast-paced digital agency – this is not a slow 9 to 5…

The new Apple iOS update – how it’s going to impact your business

  In what is predicted to be a monumental change in data privacy, Apple’s IOS 14.5 update has now launched and it could have a significant impact on some of your digital campaigns. This is a result of the new privacy settings which essentially will block tracking of digital marketing activity that originates on an iPhone, unless the user opts-in. So what exactly is the update and most importantly, how will it impact YOU? We’ve done our research and we’re here to help! So what’s in the update? Advertisers are losing the ability to track people clicking their ads on Apple devices – meaning a substantial loss of data for all advertising campaigns. Apple is blocking tracking of IDFAs (this…

4 Big Ways Facebook Has Changed in 2021

  As we ease our way into what will hopefully be a slightly less tumultuous year, there’s one thing we know for certain – Facebook will always be unpredictable! As Facebook continues to be an undeniable force in the world of Digital Marketing, they continue to make significant changes that impact the way businesses use the platform.  We’ve compiled 4 of what we think are the most important changes on Facebook. You can use this to better understand what they may mean for your business and how you advertise on the platform.    1. The launch of Facebook Business Suite   Hooray! A huge positive for business owners, Facebook launched Facebook Business Suite to bring all professional functionalities under one…