THAT YOU NEED TO IMPLEMENT NOW! Today we begin with a cautionary tale of one of our clients. Two weeks ago, they woke up to find that they no longer had access to their email account, Facebook and Instagram accounts, and their related ad accounts. They were hacked. The hackers deleted their Facebook ads, removed the account admins, and even tried to run ads, but fortunately Facebook had stopped them due to suspicious activity.  Thankfully they recovered access to most of their accounts, and the damage was minimal. But, they did lose all their Facebook Business page’s history and ads. This meant they had to start all their campaigns from scratch with no warm leads. No money was taken directly…

TIPS FOR ADDING PERSONALITY TO YOUR BRAND

There is no doubt that emojis are fun, but have you ever wondered if they belong in your marketing messages? In general, yes! Most businesses are able to use emojis somewhere in their marketing but of course context is key. Analyse your target audience and decide if they are within the demographics that would engage well with emojis. You also need to ensure the emojis are used for appropriate messaging. So if you are a business that deals with serious services, maybe reserve your emojis for your ‘Wishing you a Happy New Year ♥️’ social media post. If your company works in fashion, cosmetics, sports or entertainment, you can be pretty confident to use them throughout your marketing messages.  …

Beginner’s Guide to TikTok Ads

Welcome! To the strange new realm of dancing teenagers, never-ending reel content and that strange TikTok lady’s voice. It all seems very scary but it’s very doable and can even be fun.   What is TikTok? TikTok is the newest kid on the block in the social media landscape. First launching in China in September 2016, it was originally known as Douyin, a short-form video sharing platform. It rapidly grew internationally and was rebranded as TikTok, and hit a significant milestone in September 2021 when it  hit 1 billion users.  The platform is based around videos that are 15 seconds in length but can be combined for longer-form videos. Users engage with videos by liking, commenting and sharing videos. The…

Are you ready for Black Friday & Cyber Monday?

Updated 2021 Black Friday and Cyber Monday are coming up, and people are ready to shop! It’s important to make a plan and have an online strategy in place to ensure you’re optimising this busy shopping period. With endless options available to consumers, it’s hard to know how your online business can stand out. Never fear; we’re here to help you with promotion ideas and marketing strategies you can use to make an impact!   1. Build a presence for your products before Black Friday/Cyber Monday Customer relationships and brand recognition in the ecommerce business are invaluable. Building an online presence for your products well before Black Friday and Cyber Monday is immensely important to get future customers familiar with…

Marketing on Pinterest Guide

Pinterest is not your typical social media platform. Once known as a source for recipes and crafts, it has grown into a well established ‘visual search engine’ and become a source of inspiration for anything you may want to find.  Although its user base of 250 million is considerably smaller than its counterparts (Facebook, Instagram and Twitter), it has exceptional selling power to its user base. Users are actively searching for inspiration rather than passively scrolling through content.  98% of people report trying new things they discover on Pinterest.  93% of Pinners have used Pinterest to plan for, research, or make purchases.  More than half of Pinners (Pinterest users) have purchased after seeing a Promoted Pin.  40% of users have…

Preparing For Voice Search

Remember the days when people looked absurd when talking to themselves thanks to Bluetooth headsets? Now, we assume they must be wearing AirPods and take no notice. Leaving those actually talking to themselves to do so in peace (a win for those of us who like to give ourselves impromptu motivational speeches). Now speaking to your device as if it’s your pal is becoming the norm too! According to Think with Google, 27% of the global population is using voice search on mobile. As we are a lazy species, we tend to gravitate towards convenience. Meaning voice search is a trend that is here to stay and will revolutionise how consumers search, consume and interact with the web as a…

When and how to use a digital marketing agency?

Do you need marketing? There is no question of if you need marketing. Marketing is necessary. Whether you are a large multinational firm or a small local bakery, it doesn’t matter how wonderful your product is if no one has heard of you. How to implement this marketing is a question that is less obvious to answer and one we get asked a lot. Many companies start by doing their own marketing and sharing the job among the team. But as a business grows, this strategy may not be scalable or practical. Another option is hiring an in-house marketing specialist, this can certainly be a good option but it depends on the company and its structure. With the many aspects…

SEO Copywriting Guide

Want to be an SEO copywriting superhero? Here is a quick 4 minute guide to be the SEO writer you always wanted to be. First up, what is SEO? SEO stands for ‘Search Engine Optimisation’. It is the act of optimising your website so that you can maximise organic traffic (‘organic’ meaning free!) through search engines, think Google or Bing. Organic search is the main source of all website traffic at 53.3%! You want to appear on top when people search for products, services or topics. To achieve this, you need to please the search engine overlords (bots). Understandably, they want their users to have the most seamless and enjoyable experience possible. It can feel pretty technical, especially when talking…

We are hiring – Digital Marketing All Rounder(s)

Omni Online is a fast growing web development and digital marketing agency, and is recruiting two digital marketing all-rounders to join our small team in Bondi Junction. One role is more analytical and the other more creative.   This is an exceptional opportunity for digital marketing enthusiasts with the ability to create and manage innovative and successful digital marketing campaigns. These roles require specialists with a broad range of digital skills and interests. You will need to be able to cope within a fast paced digital business – this is not a slow 9 to 5 position.   For more information and to apply click here

Page Speed Optimisation

Here’s everything you need to know   What is page speed optimisation?  While website owners are often so preoccupied with the look of their site and what they think users want, they often overlook the one thing that can significantly impact their popularity, page speed.  One of the reasons why we love the internet so much is the speed at which we get our information. Here are some supernerdy stats that back this up   Customers-A fickle lot While some businesses focus their efforts on creating elaborate user interfaces (UIs) chock full of graphical elements, music etc. Page speed is greatly affected by these designs and customers end up moving onto other sites out of impatience.  Google’s new update With…