The new Apple iOS update – how it’s going to impact your business

  In what is predicted to be a monumental change in data privacy, Apple’s IOS 14.5 update has now launched and it could have a significant impact on some of your digital campaigns. This is a result of the new privacy settings which essentially will block tracking of digital marketing activity that originates on an iPhone, unless the user opts-in. So what exactly is the update and most importantly, how will it impact YOU? We’ve done our research and we’re here to help! So what’s in the update? Advertisers are losing the ability to track people clicking their ads on Apple devices – meaning a substantial loss of data for all advertising campaigns. Apple is blocking tracking of IDFAs (this…