Preparing For Voice Search

Remember the days when people looked absurd when talking to themselves thanks to Bluetooth headsets? Now, we assume they must be wearing AirPods and take no notice. Leaving those actually talking to themselves to do so in peace (a win for those of us who like to give ourselves impromptu motivational speeches). Now speaking to your device as if it’s your pal is becoming the norm too! According to Think with Google, 27% of the global population is using voice search on mobile. As we are a lazy species, we tend to gravitate towards convenience. Meaning voice search is a trend that is here to stay and will revolutionise how consumers search, consume and interact with the web as a…

When and how to use a digital marketing agency?

Do you need marketing? There is no question of if you need marketing. Marketing is necessary. Whether you are a large multinational firm or a small local bakery, it doesn’t matter how wonderful your product is if no one has heard of you. How to implement this marketing is a question that is less obvious to answer and one we get asked a lot. Many companies start by doing their own marketing and sharing the job among the team. But as a business grows, this strategy may not be scalable or practical. Another option is hiring an in-house marketing specialist, this can certainly be a good option but it depends on the company and its structure. With the many aspects…

SEO Copywriting Guide

Want to be an SEO copywriting superhero? Here is a quick 4 minute guide to be the SEO writer you always wanted to be. First up, what is SEO? SEO stands for ‘Search Engine Optimisation’. It is the act of optimising your website so that you can maximise organic traffic (‘organic’ meaning free!) through search engines, think Google or Bing. Organic search is the main source of all website traffic at 53.3%! You want to appear on top when people search for products, services or topics. To achieve this, you need to please the search engine overlords (bots). Understandably, they want their users to have the most seamless and enjoyable experience possible. It can feel pretty technical, especially when talking…