Beginner’s Guide to TikTok Ads

Welcome! To the strange new realm of dancing teenagers, never-ending reel content and that strange TikTok lady’s voice. It all seems very scary but it’s very doable and can even be fun.   What is TikTok? TikTok is the newest kid on the block in the social media landscape. First launching in China in September 2016, it was originally known as Douyin, a short-form video sharing platform. It rapidly grew internationally and was rebranded as TikTok, and hit a significant milestone in September 2021 when it  hit 1 billion users.  The platform is based around videos that are 15 seconds in length but can be combined for longer-form videos. Users engage with videos by liking, commenting and sharing videos. The…

Are you ready for Black Friday & Cyber Monday?

Updated 2021 Black Friday and Cyber Monday are coming up, and people are ready to shop! It’s important to make a plan and have an online strategy in place to ensure you’re optimising this busy shopping period. With endless options available to consumers, it’s hard to know how your online business can stand out. Never fear; we’re here to help you with promotion ideas and marketing strategies you can use to make an impact!   1. Build a presence for your products before Black Friday/Cyber Monday Customer relationships and brand recognition in the ecommerce business are invaluable. Building an online presence for your products well before Black Friday and Cyber Monday is immensely important to get future customers familiar with…

Marketing on Pinterest Guide

Pinterest is not your typical social media platform. Once known as a source for recipes and crafts, it has grown into a well established ‘visual search engine’ and become a source of inspiration for anything you may want to find.  Although its user base of 250 million is considerably smaller than its counterparts (Facebook, Instagram and Twitter), it has exceptional selling power to its user base. Users are actively searching for inspiration rather than passively scrolling through content.  98% of people report trying new things they discover on Pinterest.  93% of Pinners have used Pinterest to plan for, research, or make purchases.  More than half of Pinners (Pinterest users) have purchased after seeing a Promoted Pin.  40% of users have…