Marketing on Pinterest Guide

Pinterest is not your typical social media platform. Once known as a source for recipes and crafts, it has grown into a well established ‘visual search engine’ and become a source of inspiration for anything you may want to find.  Although its user base of 250 million is considerably smaller than its counterparts (Facebook, Instagram and Twitter), it has exceptional selling power to its user base. Users are actively searching for inspiration rather than passively scrolling through content.  98% of people report trying new things they discover on Pinterest.  93% of Pinners have used Pinterest to plan for, research, or make purchases.  More than half of Pinners (Pinterest users) have purchased after seeing a Promoted Pin.  40% of users have…