TIPS FOR ADDING PERSONALITY TO YOUR BRAND

There is no doubt that emojis are fun, but have you ever wondered if they belong in your marketing messages? In general, yes! Most businesses are able to use emojis somewhere in their marketing but of course context is key. Analyse your target audience and decide if they are within the demographics that would engage well with emojis. You also need to ensure the emojis are used for appropriate messaging. So if you are a business that deals with serious services, maybe reserve your emojis for your ‘Wishing you a Happy New Year ♥️’ social media post. If your company works in fashion, cosmetics, sports or entertainment, you can be pretty confident to use them throughout your marketing messages.  …