Why focusing on humans (not algorithms) can help your SEO

‘SEO’ – It can often seem like a blanket answer to any questions about marketing. ‘Why do I need a website?’ SEO, ‘Why do I need blogs?’ SEO, ‘Why do I need social media?’ SEO, ‘Why do I need reviews? You guessed it…. S.E.O! This might make you begin to question the legitimacy of SEO, you may ask yourself, ‘if everything is to help SEO, does each tactic I invest in get diluted by this seemingly never-ending list of requirements?’ The thing is, the Google algorithm isn’t trying to ensure you burn through your marketing budget just to spite you. It is genuinely trying to ensure the best experience for its users. If there were only 10 ‘ranking factors’, it…