Blog

We are hiring – Digital Marketing All Rounder(s)

Omni Online is a fast growing web development and digital marketing agency, and is recruiting two digital marketing all-rounders to join our small team in Bondi Junction. One role is more analytical and the other more creative.   This is an exceptional opportunity for digital marketing enthusiasts with the ability to create and manage innovative and successful digital marketing campaigns. These roles require specialists with a broad range of digital skills and interests. You will need to be able to cope within a fast paced digital business – this is not a slow 9 to 5 position.   For more information and to apply click here

Page Speed Optimisation

Here’s everything you need to know   What is page speed optimisation?  While website owners are often so preoccupied with the look of their site and what they think users want, they often overlook the one thing that can significantly impact their popularity, page speed.  One of the reasons why we love the internet so much is the speed at which we get our information. Here are some supernerdy stats that back this up   Customers-A fickle lot While some businesses focus their efforts on creating elaborate user interfaces (UIs) chock full of graphical elements, music etc. Page speed is greatly affected by these designs and customers end up moving onto other sites out of impatience.  Google’s new update With…

Googles SEO Update: Page Experience

  In this fast paced world, there is yet another major update that is (finally) coming!  The Google SEO Update focused on Page Experience has been announced by Google since the end of last year. After much anticipation and many delays, Google has now finally announced that the new update in their ranking algorithm (SEO) is officially arriving sometime mid-June 2021! This new update is designed to rank web pages on their search engine based on how users interact with the website or a web page.   So what’s in the update? The official statement from Google Headquarters: “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full…

We are hiring!

We are looking for a Social Media & Communications Co-ordinator Well established, boutique, fast growing digital marketing and web development agency, is looking for a social media and communications co-ordinator to join our small team. The focus will be on all aspects of digital marketing communication including managing the social media for our clients, writing website content, Google and Facebook ads, and writing blog content. This is an exceptional opportunity for a digital marketing enthusiast with the ability to create and manage innovative and successful digital marketing campaigns. This role requires a communications specialist with a broad range of digital communication skills and interests. You will need to be able to cope within a fast-paced digital agency – this is not a slow 9 to 5…

The new Apple iOS update – how it’s going to impact your business

  In what is predicted to be a monumental change in data privacy, Apple’s IOS 14.5 update has now launched and it could have a significant impact on some of your digital campaigns. This is a result of the new privacy settings which essentially will block tracking of digital marketing activity that originates on an iPhone, unless the user opts-in. So what exactly is the update and most importantly, how will it impact YOU? We’ve done our research and we’re here to help! So what’s in the update? Advertisers are losing the ability to track people clicking their ads on Apple devices – meaning a substantial loss of data for all advertising campaigns. Apple is blocking tracking of IDFAs (this…

4 Big Ways Facebook Has Changed in 2021

  As we ease our way into what will hopefully be a slightly less tumultuous year, there’s one thing we know for certain – Facebook will always be unpredictable! As Facebook continues to be an undeniable force in the world of Digital Marketing, they continue to make significant changes that impact the way businesses use the platform.  We’ve compiled 4 of what we think are the most important changes on Facebook. You can use this to better understand what they may mean for your business and how you advertise on the platform.    1. The launch of Facebook Business Suite   Hooray! A huge positive for business owners, Facebook launched Facebook Business Suite to bring all professional functionalities under one…

Our pick of the 5 biggest Digital Marketing trends for 2021

  We think it’s safe to say that 2020 has been one of the most unpredictable years of our lives. Any ideas of what we thought the landscape of this year would be … was probably incredibly wrong! Lockdowns and social restrictions taught us to work from home, navigating daily life amid other distractions. We found new forms of entertainment to keep occupied and saw in the digital realm, more than ever before, how having a strong online presence has become a necessity to achieving success in business. In an effort to be as prepared (as much as we possibly can!), here’s our pick of Digital Marketing predictions for 2021 and what business owners should be considering as they plan…

Google Ad Grants

Are you a not for profit (NFP) organisation or charity that would benefit by increasing your online presence? Could you do with US $10,000 a month free advertising? Do you need help applying for the Grant and incorporating digital ads into your organisation, but don’t know how?   Let us tell you about Google Ad Grants!  Google Ad Grants is a scheme for eligible NFPs and charities designed to attract donors, raise awareness for your organisation, and recruit volunteers with in-kind advertising on Google Search. Ad Grants provides access to US $10,000 of in-kind advertising every month for text ads. The benefits:  Raise awareness for your cause: Reach your supporters through Google search! With ad grants, your ads can show...

News Flash

1. Facebook Messenger and Instagram Direct Merge  The two largest social media platforms in the world are merging. Instagram Direct (Instagram's now old direct messaging service) will be replaced by Facebook Messenger. This will allow users to sends messages, photos and videos between the two platforms. Source: The Guardian Read More 2. Facebook removes their 20% text rule Facebook has removed its restrictions on ads which include more than 20% text in the main image. Images with more than the suggested 20% text were penalised in the past, with their ad reach being significantly restricted or flat out rejected. Source: Social Media Today Read More 3. Instagram celebrates its 10th birthday Instagram is ten! To celebrate the milestone occasion, Instagram...

Ready Set Go – How to get your online business ready for Black Friday & Cyber Monday

Black Friday and Cyber Monday are coming up and customers are ready to shop! It’s important to make a plan and have an online strategy in place to ensure you’re really optimising this busy shopping period.  With an endless amount of options available to consumers, it’s hard to know how your online business can stand out. Never fear, we’re here to help you with promotion ideas and marketing strategies you can use to make an impact! 1. Build a presence for your products before Black Friday/Cyber Monday Customer relationships and brand recognition in the ecommerce business are invaluable. Building an online presence for your products well before Black Friday and Cyber Monday is immensely important to get future customers familiar…