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Automated Marketing 101

Automation has become a major tool in the marketing world. It allows for a streamlined and, you guessed it, automated approach to your marketing tasks. The “automated” part seems to be counter-intuitive to today’s approach of personalisation. You may picture robots on the computer just cranking out the same content, over and over and over… But the reality is that the technology actually makes it easier to create personalised content. With careful planning and creative thinking, you can have a human impression at every level of the customer journey. The beautiful part: you don’t even have to be there. You are able to better manage your valuable time and feel at ease that your customer journey is taken care of….

Digital Essentials 17 May 2019

Digital marketing Top Digital Marketing Trends 2019 “Our morning rituals start with e-newsletters and our nightly routines end with social notifications and subscribed emails. Needless to say, technology has pierced through almost every part of our lives.” Read More   Social media Building A Social Media Engagement Strategy “On social media, the word “engagement” gets used so often, it’s almost become a (gasp!) buzzword. But while most buzzwords come and go, real engagement is a long-term play.” Read More   SEO How To Create An SEO Strategy For 2019  “Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.” Read More   Pay Per Click 5 Quick Ways to Get More Conversions From Your…

Facebook’s Facelift: What To Know And How It Impacts You

“The future is private.” This was the overwhelming theme used by Zuckerberg and co. when talking about Facebook’s new direction at their F8 developer conference. With it all said and done, it’s now evident that Facebook is getting possibly the biggest facelift in its 15-year history. The updates to Instagram, WhatsApp, Messenger and Facebook’s core services are an attempt to revitalise the company after a tumultuous two years of controversies and allegations that were factors in the decline of their News Feed popularity. Regardless, the social media juggernaut that is the Facebook umbrella isn’t going anywhere soon. Each of their big 3 platforms is getting tweaked, each with their own set of ripple effects in the digital space. Facebook and…

Digital Essentials 26 Apr 2019

Digital marketing 10 Email Marketing Mistakes You’re Making- How To Avoid Them  “Poorly designed email campaigns damage reputations and send pitches straight to the spam folder.” Read More   Social media 4 Tools To Help Boost Your Social Media Marketing Productivity “The online world never sleeps, and in order to be successful. it’s essential to be on the ball, to as great an extent as humanly possible.” Read More   SEO 5 Steps To Effective Keyword Research  “The way that you think about the solution your business offers might be different from the way a prospect thinks about their problem they’re looking to solve.” Read More   Pay Per Click PPC Strategies To Follow In 2019 For A Succesful Campaign …

3 Ways To Supercharge Your Instagram

Instagram is now officially part of the 1 billion user club, joining Facebook and Youtube respectally. That makes it the third largest social media platform in the world and it’s 500 million daily active users makes it a prime destination for any business. Facebook obviously owns Instagram, but there appears to be no demise of the Insta feed anytime soon. While most companies are on Instagram already, they are only scratching the surface on the versatility offered.   Here a couple of interesting stats before we get started Of the 1 billion users, 64% of them are ages 18-29 Instagram is projected to account for 25% of Facebook’s ad revenue  80% of accounts follow at least one business The most…

Digital Essentials 12 Apr 2019

Digital marketing 5 Ways E-commerce Brands Can Leverage The Growing Demand For Visual Search “Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers” Read More   Social media How to Create Facebook Reach Ads “Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?” Read More   SEO 6 Effective Onboarding Tips for New SEO Customers “But there are specific actions and process-led approaches your team can do to ensure your “new customers” become “happy customers” from the outset. Like any frameworks for marketing delivery, you will want to tweak and refine this to suit your company culture and nuances” Read…

Branding In The Digital Age: How To Stand Out

First impressions can be difficult and once that impression is moulded, it’s hard to change. This initial interaction will subconsciously have a major role in determining future feelings and actions. Research shows that up to 95% of the decision-making process is done subconsciously. For a company, your first impression is your branding. Everything from your logo to your word choice will cultivate your company’s image. In our ever-changing and fast-paced digital marketing world, your branding can have a direct and massive impact on your company’s success. Customers now can dictate when they interact with you and you want to ensure you are putting your best foot forward, on every platform. So how do you make yourself stand out?   The…

Digital Essentials 04 Apr 2019

Digital marketing 8 Digital Marketing Trends to Watch Out for in 2019 “As the old saying goes “go where the people are,” and the people are online.” Read More   Social media How to Create Instagram Stories People Love to Watch “Want more views for your Instagram stories? Looking for tips to create strong Instagram Stories Content?” Read More   SEO SEO Trends and Techniques in 2019: What Challenges are Coming? “Want more views for your Instagram stories? Looking for tips to create strong Instagram Stories Content?” Read More   Pay Per Click Facebook Audience Overlap: What is it and How to Avoid it “Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder…

Facebook’s News Feed Is Dying, And How It Impacts Your Marketing

Facebook as we know it, may be gone. It’s been no secret that Facebook and its News Feed popularity have been declining in past years. They made adjustments to post visibility algorithms and tested a couple of different solutions to no avail. The tech giant has been bombarded with controversy over recent years with events like the live streaming of horrific acts of violence, multiple private data leaks, targeted advertising discrimmination, and who can forget about the 24-hour outage that felt like a week?   This has been coupled with the resignation of two major Facebook executives, most notably Zuckerberg’s right-hand man Chris Cox, who designed the News Feed and was one of the longest serving and well-liked employees. These…

Digital Essentials 29 Mar 2019

Digital marketing The Top 7 Digital Marketing Trends To Watch In 2019 “You either adapt to what is currently happening, or you die.” Read More   Social media 5 Social Media Trends That Will Take Over in 2019 “There are 3.3 Billion active social media users and another 1 million signing up every day.”   Read More   SEO Image SEO Alt Tag and Title Tag Optimization “Do you know about ‘Alt Tags’ or ‘Alt Text’? If not, you’re missing out on some critical SEO opportunities! Unlock your SEO potential.” Read More   Strategy Top 5 Tools of 2018 to Rock Your Digital Strategy “The way you reach customers is ever changing. Discover how to crush your own digital strategy.”…