Blog

Marketing on Pinterest Guide

Pinterest is not your typical social media platform. Once known as a source for recipes and crafts, it has grown into a well established ‘visual search engine’ and become a source of inspiration for anything you may want to find.  Although its user base of 250 million is considerably smaller than its counterparts (Facebook, Instagram and Twitter), it has exceptional selling power to its user base. Users are actively searching for inspiration rather than passively scrolling through content.  98% of people report trying new things they discover on Pinterest.  93% of Pinners have used Pinterest to plan for, research, or make purchases.  More than half of Pinners (Pinterest users) have purchased after seeing a Promoted Pin.  40% of users have…

Preparing For Voice Search

Remember the days when people looked absurd when talking to themselves thanks to Bluetooth headsets? Now, we assume they must be wearing AirPods and take no notice. Leaving those actually talking to themselves to do so in peace (a win for those of us who like to give ourselves impromptu motivational speeches). Now speaking to your device as if it’s your pal is becoming the norm too! According to Think with Google, 27% of the global population is using voice search on mobile. As we are a lazy species, we tend to gravitate towards convenience. Meaning voice search is a trend that is here to stay and will revolutionise how consumers search, consume and interact with the web as a…

When and how to use a digital marketing agency?

Do you need marketing? There is no question of if you need marketing. Marketing is necessary. Whether you are a large multinational firm or a small local bakery, it doesn’t matter how wonderful your product is if no one has heard of you. How to implement this marketing is a question that is less obvious to answer and one we get asked a lot. Many companies start by doing their own marketing and sharing the job among the team. But as a business grows, this strategy may not be scalable or practical. Another option is hiring an in-house marketing specialist, this can certainly be a good option but it depends on the company and its structure. With the many aspects…

SEO Copywriting Guide

Want to be an SEO copywriting superhero? Here is a quick 4 minute guide to be the SEO writer you always wanted to be. First up, what is SEO? SEO stands for ‘Search Engine Optimisation’. It is the act of optimising your website so that you can maximise organic traffic (‘organic’ meaning free!) through search engines, think Google or Bing. Organic search is the main source of all website traffic at 53.3%! You want to appear on top when people search for products, services or topics. To achieve this, you need to please the search engine overlords (bots). Understandably, they want their users to have the most seamless and enjoyable experience possible. It can feel pretty technical, especially when talking…

We are hiring – Digital Marketing All Rounder(s)

Omni Online is a fast growing web development and digital marketing agency, and is recruiting two digital marketing all-rounders to join our small team in Bondi Junction. One role is more analytical and the other more creative.   This is an exceptional opportunity for digital marketing enthusiasts with the ability to create and manage innovative and successful digital marketing campaigns. These roles require specialists with a broad range of digital skills and interests. You will need to be able to cope within a fast paced digital business – this is not a slow 9 to 5 position.   For more information and to apply click here

Page Speed Optimisation

Here’s everything you need to know   What is page speed optimisation?  While website owners are often so preoccupied with the look of their site and what they think users want, they often overlook the one thing that can significantly impact their popularity, page speed.  One of the reasons why we love the internet so much is the speed at which we get our information. Here are some supernerdy stats that back this up   Customers-A fickle lot While some businesses focus their efforts on creating elaborate user interfaces (UIs) chock full of graphical elements, music etc. Page speed is greatly affected by these designs and customers end up moving onto other sites out of impatience.  Google’s new update With…

Googles SEO Update: Page Experience

  In this fast paced world, there is yet another major update that is (finally) coming!  The Google SEO Update focused on Page Experience has been announced by Google since the end of last year. After much anticipation and many delays, Google has now finally announced that the new update in their ranking algorithm (SEO) is officially arriving sometime mid-June 2021! This new update is designed to rank web pages on their search engine based on how users interact with the website or a web page.   So what’s in the update? The official statement from Google Headquarters: “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full…

We are hiring!

We are looking for a Social Media & Communications Co-ordinator Well established, boutique, fast growing digital marketing and web development agency, is looking for a social media and communications co-ordinator to join our small team. The focus will be on all aspects of digital marketing communication including managing the social media for our clients, writing website content, Google and Facebook ads, and writing blog content. This is an exceptional opportunity for a digital marketing enthusiast with the ability to create and manage innovative and successful digital marketing campaigns. This role requires a communications specialist with a broad range of digital communication skills and interests. You will need to be able to cope within a fast-paced digital agency – this is not a slow 9 to 5…

The new Apple iOS update – how it’s going to impact your business

  In what is predicted to be a monumental change in data privacy, Apple’s IOS 14.5 update has now launched and it could have a significant impact on some of your digital campaigns. This is a result of the new privacy settings which essentially will block tracking of digital marketing activity that originates on an iPhone, unless the user opts-in. So what exactly is the update and most importantly, how will it impact YOU? We’ve done our research and we’re here to help! So what’s in the update? Advertisers are losing the ability to track people clicking their ads on Apple devices – meaning a substantial loss of data for all advertising campaigns. Apple is blocking tracking of IDFAs (this…

4 Big Ways Facebook Has Changed in 2021

  As we ease our way into what will hopefully be a slightly less tumultuous year, there’s one thing we know for certain – Facebook will always be unpredictable! As Facebook continues to be an undeniable force in the world of Digital Marketing, they continue to make significant changes that impact the way businesses use the platform.  We’ve compiled 4 of what we think are the most important changes on Facebook. You can use this to better understand what they may mean for your business and how you advertise on the platform.    1. The launch of Facebook Business Suite   Hooray! A huge positive for business owners, Facebook launched Facebook Business Suite to bring all professional functionalities under one…