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Digital Essentials

Digital marketing 5 Ways E-commerce Brands Can Leverage The Growing Demand For Visual Search “Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers” Read More   Social media How to Create Facebook Reach Ads “Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?” Read More   SEO 6 Effective Onboarding Tips for New SEO Customers “But there are specific actions and process-led approaches your team can do to ensure your “new customers” become “happy customers” from the outset. Like any frameworks for marketing delivery, you will want to tweak and refine this to suit your company culture and nuances” Read…

Branding In The Digital Age: How To Stand Out

First impressions can be difficult and once that impression is moulded, it’s hard to change. This initial interaction will subconsciously have a major role in determining future feelings and actions. Research shows that up to 95% of the decision-making process is done subconsciously. For a company, your first impression is your branding. Everything from your logo to your word choice will cultivate your company’s image. In our ever-changing and fast-paced digital marketing world, your branding can have a direct and massive impact on your company’s success. Customers now can dictate when they interact with you and you want to ensure you are putting your best foot forward, on every platform. So how do you make yourself stand out?   The…

Digital Essentials

Digital marketing 8 Digital Marketing Trends to Watch Out for in 2019 “As the old saying goes “go where the people are,” and the people are online.” Read More   Social media How to Create Instagram Stories People Love to Watch “Want more views for your Instagram stories? Looking for tips to create strong Instagram Stories Content?” Read More   SEO SEO Trends and Techniques in 2019: What Challenges are Coming? “Want more views for your Instagram stories? Looking for tips to create strong Instagram Stories Content?” Read More   Pay Per Click Facebook Audience Overlap: What is it and How to Avoid it “Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder…

Facebook’s News Feed Is Dying, And How It Impacts Your Marketing

Facebook as we know it, may be gone. It’s been no secret that Facebook and its News Feed popularity have been declining in past years. They made adjustments to post visibility algorithms and tested a couple of different solutions to no avail. The tech giant has been bombarded with controversy over recent years with events like the live streaming of horrific acts of violence, multiple private data leaks, targeted advertising discrimmination, and who can forget about the 24-hour outage that felt like a week?   This has been coupled with the resignation of two major Facebook executives, most notably Zuckerberg’s right-hand man Chris Cox, who designed the News Feed and was one of the longest serving and well-liked employees. These…

Digital Essentials

Digital marketing The Top 7 Digital Marketing Trends To Watch In 2019 “You either adapt to what is currently happening, or you die.” Read More   Social media 5 Social Media Trends That Will Take Over in 2019 “There are 3.3 Billion active social media users and another 1 million signing up every day.”   Read More   SEO Image SEO Alt Tag and Title Tag Optimization “Do you know about ‘Alt Tags’ or ‘Alt Text’? If not, you’re missing out on some critical SEO opportunities! Unlock your SEO potential.” Read More   Strategy Top 5 Tools of 2018 to Rock Your Digital Strategy “The way you reach customers is ever changing. Discover how to crush your own digital strategy.”…

Mailchimp and Shopify Breakup: What it means and how to handle the split

Mailchimp has asked Shopify to remove the Mailchimp integration from their marketplace after colliding on privacy concerns with Shopify’s updated terms of service. The split was not mutual, with each side saying it was for the best interest of their customers to seperate. This announcement is a big one in the e-commerce and marketing community, so what does it mean and how can you handle it?   What it means If you are a business that focuses your marketing on past purchasing history this move will have an impact for you. The effect will not be immediate as the Mailchimp integration will not be removed from Shopify until May 12. So good news, if you are currently using this integration…

A Holistic Approach to Marketing

Introduction As Steve Jobs famously said, “A lot of the time, people don’t know what they want, until you show it to them.” But this is easier said than done – how do you go about “showing it to them”?   2019 has already kicked off and digital marketing has been flying. Such a fast-paced landscape is difficult even for the experts to keep up with. At Omni Online, we are often hearing people saying, “Just as I got on top of my SEO, my Google Ads are worse than ever” or “I’ve started picking up momentum with my social media but completely forgot about PPC.”   This is why an all-encompassing marketing strategy can be the only way forward…

SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

We fully support the small business Ombudsman’s calling for a crackdown on dodgy SEO agencies. We have had so many clients come to us for assistance after letting one of the so called ’SEO experts’, who often spammed them in the first place, undertake SEO work for them. Not only have they spent a fortune on a service that did not deliver on what was promised, in many cases their SEO was actually penalised due to the poor practices of the agencies. Read here for the full article in Smart Company SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

2019 – Evolution Not Revolution

As the famous novelist and poet Milan Kundera puts it, “A business only has 2 functions – marketing and innovation.” The digital marketing landscape in 2019 has some exciting trends cropping up which encapsulate this sentiment.   Our mission to you for 2019 – focus on perfecting all the trends of 2018. Don’t worry, you won’t need to blow the budget on a new Blockchain or AI division of your marketing team. In essence, the biggest difference to last year will be the sheer speed in which everything changes. You may have survived just tweaking some digital activities and keeping watch last year, but this year, it’s just not going to cut it.   Here is our pick on the…

THE CLOCK NEVER TAKES A BREAK…

I scuffle and slide my laptop into it’s case. Power adapter?…check, pen and OMNI Notepad?…check, Car keys?… check, sip coffee, dash out of the office…but wait!…. Damn! I’ve Left the hard copy of a crucial Website Design Concept, Wireframe on my desk. I fly back into the office, grab the document and suddenly, a voice (oh so crisp and clear with conviction) jumps up and across the office with a truth that hit so hard, it smacked me right between the ears: “…come on Glenn, get moving, the clock never takes a break!” I pause for 100 milliseconds and marvel over the true genius of these precise words. With 99 milliseconds remaining, it felt like time stood still while I…