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We are hiring!

We are looking for a Social Media & Communications Co-ordinator Well established, boutique, fast growing digital marketing and web development agency, is looking for a social media and communications co-ordinator to join our small team. The focus will be on all aspects of digital marketing communication including managing the social media for our clients, writing website content, Google and Facebook ads, and writing blog content. This is an exceptional opportunity for a digital marketing enthusiast with the ability to create and manage innovative and successful digital marketing campaigns. This role requires a communications specialist with a broad range of digital communication skills and interests. You will need to be able to cope within a fast-paced digital agency – this is not a slow 9 to 5…

The new Apple iOS update – how it’s going to impact your business

  In what is predicted to be a monumental change in data privacy, Apple’s IOS 14.5 update has now launched and it could have a significant impact on some of your digital campaigns. This is a result of the new privacy settings which essentially will block tracking of digital marketing activity that originates on an iPhone, unless the user opts-in. So what exactly is the update and most importantly, how will it impact YOU? We’ve done our research and we’re here to help! So what’s in the update? Advertisers are losing the ability to track people clicking their ads on Apple devices – meaning a substantial loss of data for all advertising campaigns. Apple is blocking tracking of IDFAs (this…

4 Big Ways Facebook Has Changed in 2021

  As we ease our way into what will hopefully be a slightly less tumultuous year, there’s one thing we know for certain – Facebook will always be unpredictable! As Facebook continues to be an undeniable force in the world of Digital Marketing, they continue to make significant changes that impact the way businesses use the platform.  We’ve compiled 4 of what we think are the most important changes on Facebook. You can use this to better understand what they may mean for your business and how you advertise on the platform.    1. The launch of Facebook Business Suite   Hooray! A huge positive for business owners, Facebook launched Facebook Business Suite to bring all professional functionalities under one…

Our pick of the 5 biggest Digital Marketing trends for 2021

  We think it’s safe to say that 2020 has been one of the most unpredictable years of our lives. Any ideas of what we thought the landscape of this year would be … was probably incredibly wrong! Lockdowns and social restrictions taught us to work from home, navigating daily life amid other distractions. We found new forms of entertainment to keep occupied and saw in the digital realm, more than ever before, how having a strong online presence has become a necessity to achieving success in business. In an effort to be as prepared (as much as we possibly can!), here’s our pick of Digital Marketing predictions for 2021 and what business owners should be considering as they plan…

Google Ad Grants

Are you a not for profit (NFP) organisation or charity that would benefit by increasing your online presence? Could you do with US $10,000 a month free advertising? Do you need help applying for the Grant and incorporating digital ads into your organisation, but don’t know how?   Let us tell you about Google Ad Grants!  Google Ad Grants is a scheme for eligible NFPs and charities designed to attract donors, raise awareness for your organisation, and recruit volunteers with in-kind advertising on Google Search. Ad Grants provides access to US $10,000 of in-kind advertising every month for text ads. The benefits:  Raise awareness for your cause: Reach your supporters through Google search! With ad grants, your ads can show...

News Flash

1. Facebook Messenger and Instagram Direct Merge  The two largest social media platforms in the world are merging. Instagram Direct (Instagram's now old direct messaging service) will be replaced by Facebook Messenger. This will allow users to sends messages, photos and videos between the two platforms. Source: The Guardian Read More 2. Facebook removes their 20% text rule Facebook has removed its restrictions on ads which include more than 20% text in the main image. Images with more than the suggested 20% text were penalised in the past, with their ad reach being significantly restricted or flat out rejected. Source: Social Media Today Read More 3. Instagram celebrates its 10th birthday Instagram is ten! To celebrate the milestone occasion, Instagram...

6 ways to amplify your business with Google Maps

If you haven’t optimised your Google Maps listing, you’re missing out. Google Maps is an incredibly important driver of searches and clicks for businesses with a physical location. Not amplifying your business may mean you’re missing the opportunity to be discovered by new potential customers, stand out from competitors and generate more business—all for free. Research shows the majority of consumers that end up on a Google Maps business come from a keyword “discovery” search 84% of the time vs. only 16% through the business name with “direct” search. 1 Did you know, 76% of people conducting a local search on a smartphone; visit a physical place within 24 hours and 28% of those searches result in a purchase! 2…

Instagram Introduces Reels

Instagram has made its foray into the short-form video space with Reels. Launching as a direct competitor to TikTok, the newly launched platform allows users to curate and post creative 15 second videos directly to their Instagram feed. Reels launched yesterday in more than 50 countries available in both IOS and Android. It’s the latest move from Instagram to keep users on the app and stay for everything from shopping to messaging and the now increasingly popular video entertainment format. The launch of Reels follows Instagram’s success in borrowing and revamping their competitors formats including the ‘stories’ concept from Snapchat and longer videos through ‘IGTV’ like Youtube. Using Reels:  Simply select Reels at the bottom of your Instagram camera. You’ll…

Facebook Revamping E-commerce Shopping

What is Facebook Shop?  Facebook recently announced the launch of ‘Facebook Shops.’ Described as a ‘new shopping experience,’ Facebook hopes to make it easier for businesses to launch and promote their brand and products.  It is part of a suite of e-commerce-enabling changes being rolled out on Facebook and Instagram, and Facebook’s launch of Facebook Shops is in some way their start to being a competitor of big e-commerce giants like Amazon & eBay.   So what is new? For the brand owner, it allows you to create the full brand and website experience within Facebook, including catalogues, information pages and imagery to reflect the experience on the website. This is a major step up from the product only shopping experience…

Which is the best Buy Now Pay Later option for you?

 The relatively new trend to hit Australia of Buy Now Pay Later (BNPL) payment options is often confusing with the range of options expanding monthly. These payment options allow both the customer and business owner to receive their goods and payments immediately. Over 2 million Australians used BNPL platforms in 2019, with over 50% being in the 18-34 age bracket.   The BNPL revolution  is becoming more of a requirement than a strategic choice, with the platforms providing a range of pros and cons for both businesses and websites and offering a range of attractive terms to customers. Making the checkout process easy, with multiple payment options, especially on mobile, is a key to successful online trading. Below is an overview…