SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

We fully support the small business Ombudsman’s calling for a crackdown on dodgy SEO agencies. We have had so many clients come to us for assistance after letting one of the so called ’SEO experts’, who often spammed them in the first place, undertake SEO work for them. Not only have they spent a fortune on a service that did not deliver on what was promised, in many cases their SEO was actually penalised due to the poor practices of the agencies. Read here for the full article in Smart Company SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

2019 – Evolution Not Revolution

As the famous novelist and poet Milan Kundera puts it, “A business only has 2 functions – marketing and innovation.” The digital marketing landscape in 2019 has some exciting trends cropping up which encapsulate this sentiment.   Our mission to you for 2019 – focus on perfecting all the trends of 2018. Don’t worry, you won’t need to blow the budget on a new Blockchain or AI division of your marketing team. In essence, the biggest difference to last year will be the sheer speed in which everything changes. You may have survived just tweaking some digital activities and keeping watch last year, but this year, it’s just not going to cut it.   Here is our pick on the…

THE CLOCK NEVER TAKES A BREAK…

I scuffle and slide my laptop into it’s case. Power adapter?…check, pen and OMNI Notepad?…check, Car keys?… check, sip coffee, dash out of the office…but wait!…. Damn! I’ve Left the hard copy of a crucial Website Design Concept, Wireframe on my desk. I fly back into the office, grab the document and suddenly, a voice (oh so crisp and clear with conviction) jumps up and across the office with a truth that hit so hard, it smacked me right between the ears: “…come on Glenn, get moving, the clock never takes a break!” I pause for 100 milliseconds and marvel over the true genius of these precise words. With 99 milliseconds remaining, it felt like time stood still while I…

MAXIMISING YOUR ONLINE DIGITAL MARKETING IN 24 HOURS

If you’ve wished for some extra hours in the day, today brings with it with an additional twenty-four. Here are some tips on how to spend yours: Take the time to review your marketing needs and how your business performs against its digital objectives. Assess your competitors – are they succeeding in the world of digital marketing, whilst you are lagging behind? Invest more in content marketing to help keep your customers interested whilst at the same time establishing yourself as an expert in your field. Become mobile. Let your brand be accessible to everyone at all times so as to make their shopping experience as seamless as possible. Evaluate your SEO strategy. SEO helps get your business found in…

$45 BILLION. THAT’S WHAT WILL BE SPENT ON CHRISTMAS GIFTS THIS YEAR

As more and more consumers become digitally savvy (and with more and more retailers joining the Omni channel digital retailing model) and realizing the advantages and benefits of shopping online; we as retailers and business owners cannot afford to miss out on any lost opportunities and especially those that are wrapped and bowed and within easy reach. The digital boat is set to sail this Christmas and now more than ever, consumers will turn to their PC’s, tablets and mobiles in a somewhat seamless experience to search, research, and buy products. It’s essential to understand that long shopping processes have been replaced with in-the-‘moment’’ and impulse purchasing, especially from younger generations. You cannot afford to miss your share of the $45…

DIGITAL MARKETING OR DIGITAL MONKEYING?

In today’s digital age, businesses are confronted with many different digital marketing challenges; Which platform is the best for my business? What platforms do my target audience generally use? When is the best time to connect with them? What are my competitors doing? etc. More than ever, it is becoming a confusing myriad of options and one that sometimes, we as business owners, are not equipped or experienced enough to deal with. So what exactly is Digital Marketing? Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through…

A NEW DATE FOR CHRISTMAS?

Contrary to popular belief that Christmas falls on the 25 December, we at Omni Online are bringing Christmas one month forward – to November! And to celebrate, we are giving you what will become your most prized and sought after Christmas gift, The ‘Omni Online Christmas Sales for Success’ Ebook. Research (as provided by our Google friends), indicates the following interesting facts: ‘Online’ Christmas sales start in the 6 weeks prior to 25th December. This means that from 13th November this year……. 25% of e-commerce Christmas sales will start taking place. That’s potentially one quarter of your sales that could be lost if you don’t start your advertising campaign now! $45 billion will be spent on Christmas gifts. This opportunity for retailers…

GET YOUR FINGER BACK ON THE PULSE OF YOUR DIGITAL HEARTBEAT

SEO stood up as a one hit wander enjoying 2-3 years of lime light whilst it took lucky businesses soaring to new heights, all by itself, shy of any other Marketing activity running by its side.Then Facebook took over, helping more lucky businesses to once again steel the thunder from their competition whilst their jackpot postings in Facebook pages found niche’s and became viral, once again seeing those business enjoying Facebook as single channel from which to derive an immediate boost. Next came PPC – pay per click Marketing, Google Adwords where companies ‘in-the-know’ reaped the pleasures of 0.10c clicks to trump their competition. This also took them to places they dreamed of, over night. From unknown to the number…

9 DIGITAL & DESIGN TRENDS 2015

2015 has certainly been interesting but one thing is for sure…mobile is here to stay and, it’s taking over. So what insights can I share with you for the latter part of 2015? I summarise a few: Gestures replace Clicks The Fold is on the way out Users are browsing Quicker Websites must Simplify Site Speed and Load Times count more than ever Animation Finds its way Social is Saturating Direct mail….Hmmmm Tag Management replaces Developer dependent Code insertion

OMNI ONLINE GOOGLE PARTNERS

BEING A GOOGLE PARTNER The Google Partner Badge ? According to Google (ref: http://goo.gl/LuSNDe) earning the Google Partner Badge “shows that your business is healthy, your clients are happy, and you follow Google best practices”. The badge recognises companies that excel with Google’s products. The google Partner Badge is a globally recognised seal of approval for proficiency in the latest Google AdWords, Analytics and related products, tools, features and best practice techniques for effective Google products and campaign management. What does it mean? Google Partners are online marketing companies, trusted by Google. As Google Partners we are accredited specialists in Google Adwords and Related Google Products. Benefits We have superior capability when it comes to turning your marketing dollars into…