When and how to use a digital marketing agency?

Do you need marketing? There is no question of if you need marketing. Marketing is necessary. Whether you are a large multinational firm or a small local bakery, it doesn’t matter how wonderful your product is if no one has heard of you. How to implement this marketing is a question that is less obvious to answer and one we get asked a lot. Many companies start by doing their own marketing and sharing the job among the team. But as a business grows, this strategy may not be scalable or practical. Another option is hiring an in-house marketing specialist, this can certainly be a good option but it depends on the company and its structure. With the many aspects…

SEO Copywriting Guide

Want to be an SEO copywriting superhero? Here is a quick 4 minute guide to be the SEO writer you always wanted to be. First up, what is SEO? SEO stands for ‘Search Engine Optimisation’. It is the act of optimising your website so that you can maximise organic traffic (‘organic’ meaning free!) through search engines, think Google or Bing. Organic search is the main source of all website traffic at 53.3%! You want to appear on top when people search for products, services or topics. To achieve this, you need to please the search engine overlords (bots). Understandably, they want their users to have the most seamless and enjoyable experience possible. It can feel pretty technical, especially when talking…

We are hiring – Digital Marketing All Rounder(s)

Omni Online is a fast growing web development and digital marketing agency, and is recruiting two digital marketing all-rounders to join our small team in Bondi Junction. One role is more analytical and the other more creative.   This is an exceptional opportunity for digital marketing enthusiasts with the ability to create and manage innovative and successful digital marketing campaigns. These roles require specialists with a broad range of digital skills and interests. You will need to be able to cope within a fast paced digital business – this is not a slow 9 to 5 position.   For more information and to apply click here

SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

We fully support the small business Ombudsman’s calling for a crackdown on dodgy SEO agencies. We have had so many clients come to us for assistance after letting one of the so called ’SEO experts’, who often spammed them in the first place, undertake SEO work for them. Not only have they spent a fortune on a service that did not deliver on what was promised, in many cases their SEO was actually penalised due to the poor practices of the agencies. Read here for the full article in Smart Company SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants

2019 – Evolution Not Revolution

As the famous novelist and poet Milan Kundera puts it, “A business only has 2 functions – marketing and innovation.” The digital marketing landscape in 2019 has some exciting trends cropping up which encapsulate this sentiment.   Our mission to you for 2019 – focus on perfecting all the trends of 2018. Don’t worry, you won’t need to blow the budget on a new Blockchain or AI division of your marketing team. In essence, the biggest difference to last year will be the sheer speed in which everything changes. You may have survived just tweaking some digital activities and keeping watch last year, but this year, it’s just not going to cut it.   Here is our pick on the…

THE CLOCK NEVER TAKES A BREAK…

I scuffle and slide my laptop into it’s case. Power adapter?…check, pen and OMNI Notepad?…check, Car keys?… check, sip coffee, dash out of the office…but wait!…. Damn! I’ve Left the hard copy of a crucial Website Design Concept, Wireframe on my desk. I fly back into the office, grab the document and suddenly, a voice (oh so crisp and clear with conviction) jumps up and across the office with a truth that hit so hard, it smacked me right between the ears: “…come on Glenn, get moving, the clock never takes a break!” I pause for 100 milliseconds and marvel over the true genius of these precise words. With 99 milliseconds remaining, it felt like time stood still while I…

MAXIMISING YOUR ONLINE DIGITAL MARKETING IN 24 HOURS

If you’ve wished for some extra hours in the day, today brings with it with an additional twenty-four. Here are some tips on how to spend yours: Take the time to review your marketing needs and how your business performs against its digital objectives. Assess your competitors – are they succeeding in the world of digital marketing, whilst you are lagging behind? Invest more in content marketing to help keep your customers interested whilst at the same time establishing yourself as an expert in your field. Become mobile. Let your brand be accessible to everyone at all times so as to make their shopping experience as seamless as possible. Evaluate your SEO strategy. SEO helps get your business found in…

$45 BILLION. THAT’S WHAT WILL BE SPENT ON CHRISTMAS GIFTS THIS YEAR

As more and more consumers become digitally savvy (and with more and more retailers joining the Omni channel digital retailing model) and realizing the advantages and benefits of shopping online; we as retailers and business owners cannot afford to miss out on any lost opportunities and especially those that are wrapped and bowed and within easy reach. The digital boat is set to sail this Christmas and now more than ever, consumers will turn to their PC’s, tablets and mobiles in a somewhat seamless experience to search, research, and buy products. It’s essential to understand that long shopping processes have been replaced with in-the-‘moment’’ and impulse purchasing, especially from younger generations. You cannot afford to miss your share of the $45…

DIGITAL MARKETING OR DIGITAL MONKEYING?

In today’s digital age, businesses are confronted with many different digital marketing challenges; Which platform is the best for my business? What platforms do my target audience generally use? When is the best time to connect with them? What are my competitors doing? etc. More than ever, it is becoming a confusing myriad of options and one that sometimes, we as business owners, are not equipped or experienced enough to deal with. So what exactly is Digital Marketing? Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through…

A NEW DATE FOR CHRISTMAS?

Contrary to popular belief that Christmas falls on the 25 December, we at Omni Online are bringing Christmas one month forward – to November! And to celebrate, we are giving you what will become your most prized and sought after Christmas gift, The ‘Omni Online Christmas Sales for Success’ Ebook. Research (as provided by our Google friends), indicates the following interesting facts: ‘Online’ Christmas sales start in the 6 weeks prior to 25th December. This means that from 13th November this year……. 25% of e-commerce Christmas sales will start taking place. That’s potentially one quarter of your sales that could be lost if you don’t start your advertising campaign now! $45 billion will be spent on Christmas gifts. This opportunity for retailers…