WordPress 6.0 is here! (With nearly 1,000 changes)

WordPress has just launched its latest update 6.0, ‘Arturo’! With it comes nearly 1,000 enhancements and bug fixes. The improvements will be felt by both developers and end-users.  The update isn’t just one dramatic change, but rather hundreds of small improvements to greatly enhance the stability, security, performance and usability. Some of the most notable improvements are: Security upgrades Faster website performance Page creation patterns Block locking Stack & row variations Global style variations Ability to select text across multiple blocks “Site owners and administrators should upgrade to take full advantage of the many stability, performance, and usability enhancements today. WordPress content creators will enjoy a suite of new features geared toward improving the writing and designing experiences.” – Matt…

Why focusing on humans (not algorithms) can help your SEO

‘SEO’ – It can often seem like a blanket answer to any questions about marketing. ‘Why do I need a website?’ SEO, ‘Why do I need blogs?’ SEO, ‘Why do I need social media?’ SEO, ‘Why do I need reviews? You guessed it…. S.E.O! This might make you begin to question the legitimacy of SEO, you may ask yourself, ‘if everything is to help SEO, does each tactic I invest in get diluted by this seemingly never-ending list of requirements?’ The thing is, the Google algorithm isn’t trying to ensure you burn through your marketing budget just to spite you. It is genuinely trying to ensure the best experience for its users. If there were only 10 ‘ranking factors’, it…

TGA Bans Influencers Promoting Some Products!

What has changed? The Australian Therapeutic Goods Administration (TGA) has announced new regulation around the paid promotion of goods via influencers. From June 1st 2022 it will be illegal for anyone to receive any benefit such as payment, free products or any other incentive to endorse or review health and skin care products. This includes acne skincare, skin lightening products, vitamins, supplements, sunscreens, protein powders, and medicine.  The new regulation also includes those who are considered experts or qualified in health-related fields, such as medical researchers, doctors, and health care professionals.  The rules will also apply to old content and therefore any posts that break the regulation will have to be removed before June 1st.   Why have regulations changed?…

The Ultimate Marketing Plan to Dominate 2022

Every January millions of people make New Year’s Resolutions such as ‘get a six-pack’, ‘start that business’ or ‘be healthier’. And every year, most of these resolutions fail. Why is this? I hate to sound like your old school teacher but the old saying by Benjamin Franklin ‘if you fail to plan, you plan to fail’ holds true. Simply stating that you want to be healthier means nothing, but outlining a clear diet plan and gym regime with weight and fitness goals for each month, can make the dream a reality.  The same goes for your business’s marketing endeavours. The best way to ensure you reach the goal of ‘tripling your revenue’, ‘world domination’, or what have you, is to…

THAT YOU NEED TO IMPLEMENT NOW! Today we begin with a cautionary tale of one of our clients. Two weeks ago, they woke up to find that they no longer had access to their email account, Facebook and Instagram accounts, and their related ad accounts. They were hacked. The hackers deleted their Facebook ads, removed the account admins, and even tried to run ads, but fortunately Facebook had stopped them due to suspicious activity.  Thankfully they recovered access to most of their accounts, and the damage was minimal. But, they did lose all their Facebook Business page’s history and ads. This meant they had to start all their campaigns from scratch with no warm leads. No money was taken directly…

TIPS FOR ADDING PERSONALITY TO YOUR BRAND

There is no doubt that emojis are fun, but have you ever wondered if they belong in your marketing messages? In general, yes! Most businesses are able to use emojis somewhere in their marketing but of course context is key. Analyse your target audience and decide if they are within the demographics that would engage well with emojis. You also need to ensure the emojis are used for appropriate messaging. So if you are a business that deals with serious services, maybe reserve your emojis for your ‘Wishing you a Happy New Year ♥️’ social media post. If your company works in fashion, cosmetics, sports or entertainment, you can be pretty confident to use them throughout your marketing messages.  …

Beginner’s Guide to TikTok Ads

Welcome! To the strange new realm of dancing teenagers, never-ending reel content and that strange TikTok lady’s voice. It all seems very scary but it’s very doable and can even be fun.   What is TikTok? TikTok is the newest kid on the block in the social media landscape. First launching in China in September 2016, it was originally known as Douyin, a short-form video sharing platform. It rapidly grew internationally and was rebranded as TikTok, and hit a significant milestone in September 2021 when it  hit 1 billion users.  The platform is based around videos that are 15 seconds in length but can be combined for longer-form videos. Users engage with videos by liking, commenting and sharing videos. The…

Are you ready for Black Friday & Cyber Monday?

Updated 2021 Black Friday and Cyber Monday are coming up, and people are ready to shop! It’s important to make a plan and have an online strategy in place to ensure you’re optimising this busy shopping period. With endless options available to consumers, it’s hard to know how your online business can stand out. Never fear; we’re here to help you with promotion ideas and marketing strategies you can use to make an impact!   1. Build a presence for your products before Black Friday/Cyber Monday Customer relationships and brand recognition in the ecommerce business are invaluable. Building an online presence for your products well before Black Friday and Cyber Monday is immensely important to get future customers familiar with…

Marketing on Pinterest Guide

Pinterest is not your typical social media platform. Once known as a source for recipes and crafts, it has grown into a well established ‘visual search engine’ and become a source of inspiration for anything you may want to find.  Although its user base of 250 million is considerably smaller than its counterparts (Facebook, Instagram and Twitter), it has exceptional selling power to its user base. Users are actively searching for inspiration rather than passively scrolling through content.  98% of people report trying new things they discover on Pinterest.  93% of Pinners have used Pinterest to plan for, research, or make purchases.  More than half of Pinners (Pinterest users) have purchased after seeing a Promoted Pin.  40% of users have…

Page Speed Optimisation

Here’s everything you need to know   What is page speed optimisation?  While website owners are often so preoccupied with the look of their site and what they think users want, they often overlook the one thing that can significantly impact their popularity, page speed.  One of the reasons why we love the internet so much is the speed at which we get our information. Here are some supernerdy stats that back this up   Customers-A fickle lot While some businesses focus their efforts on creating elaborate user interfaces (UIs) chock full of graphical elements, music etc. Page speed is greatly affected by these designs and customers end up moving onto other sites out of impatience.  Google’s new update With…