The Ultimate Marketing Plan to Dominate 2022

Every January millions of people make New Year’s Resolutions such as ‘get a six-pack’, ‘start that business’ or ‘be healthier’. And every year, most of these resolutions fail. Why is this? I hate to sound like your old school teacher but the old saying by Benjamin Franklin ‘if you fail to plan, you plan to fail’ holds true. Simply stating that you want to be healthier means nothing, but outlining a clear diet plan and gym regime with weight and fitness goals for each month, can make the dream a reality.  The same goes for your business’s marketing endeavours. The best way to ensure you reach the goal of ‘tripling your revenue’, ‘world domination’, or what have you, is to…

THAT YOU NEED TO IMPLEMENT NOW! Today we begin with a cautionary tale of one of our clients. Two weeks ago, they woke up to find that they no longer had access to their email account, Facebook and Instagram accounts, and their related ad accounts. They were hacked. The hackers deleted their Facebook ads, removed the account admins, and even tried to run ads, but fortunately Facebook had stopped them due to suspicious activity.  Thankfully they recovered access to most of their accounts, and the damage was minimal. But, they did lose all their Facebook Business page’s history and ads. This meant they had to start all their campaigns from scratch with no warm leads. No money was taken directly…

TIPS FOR ADDING PERSONALITY TO YOUR BRAND

There is no doubt that emojis are fun, but have you ever wondered if they belong in your marketing messages? In general, yes! Most businesses are able to use emojis somewhere in their marketing but of course context is key. Analyse your target audience and decide if they are within the demographics that would engage well with emojis. You also need to ensure the emojis are used for appropriate messaging. So if you are a business that deals with serious services, maybe reserve your emojis for your ‘Wishing you a Happy New Year ♥️’ social media post. If your company works in fashion, cosmetics, sports or entertainment, you can be pretty confident to use them throughout your marketing messages.  …

Beginner’s Guide to TikTok Ads

Welcome! To the strange new realm of dancing teenagers, never-ending reel content and that strange TikTok lady’s voice. It all seems very scary but it’s very doable and can even be fun.   What is TikTok? TikTok is the newest kid on the block in the social media landscape. First launching in China in September 2016, it was originally known as Douyin, a short-form video sharing platform. It rapidly grew internationally and was rebranded as TikTok, and hit a significant milestone in September 2021 when it  hit 1 billion users.  The platform is based around videos that are 15 seconds in length but can be combined for longer-form videos. Users engage with videos by liking, commenting and sharing videos. The…

Are you ready for Black Friday & Cyber Monday?

Updated 2021 Black Friday and Cyber Monday are coming up, and people are ready to shop! It’s important to make a plan and have an online strategy in place to ensure you’re optimising this busy shopping period. With endless options available to consumers, it’s hard to know how your online business can stand out. Never fear; we’re here to help you with promotion ideas and marketing strategies you can use to make an impact!   1. Build a presence for your products before Black Friday/Cyber Monday Customer relationships and brand recognition in the ecommerce business are invaluable. Building an online presence for your products well before Black Friday and Cyber Monday is immensely important to get future customers familiar with…

Marketing on Pinterest Guide

Pinterest is not your typical social media platform. Once known as a source for recipes and crafts, it has grown into a well established ‘visual search engine’ and become a source of inspiration for anything you may want to find.  Although its user base of 250 million is considerably smaller than its counterparts (Facebook, Instagram and Twitter), it has exceptional selling power to its user base. Users are actively searching for inspiration rather than passively scrolling through content.  98% of people report trying new things they discover on Pinterest.  93% of Pinners have used Pinterest to plan for, research, or make purchases.  More than half of Pinners (Pinterest users) have purchased after seeing a Promoted Pin.  40% of users have…

Page Speed Optimisation

Here’s everything you need to know   What is page speed optimisation?  While website owners are often so preoccupied with the look of their site and what they think users want, they often overlook the one thing that can significantly impact their popularity, page speed.  One of the reasons why we love the internet so much is the speed at which we get our information. Here are some supernerdy stats that back this up   Customers-A fickle lot While some businesses focus their efforts on creating elaborate user interfaces (UIs) chock full of graphical elements, music etc. Page speed is greatly affected by these designs and customers end up moving onto other sites out of impatience.  Google’s new update With…

Googles SEO Update: Page Experience

  In this fast paced world, there is yet another major update that is (finally) coming!  The Google SEO Update focused on Page Experience has been announced by Google since the end of last year. After much anticipation and many delays, Google has now finally announced that the new update in their ranking algorithm (SEO) is officially arriving sometime mid-June 2021! This new update is designed to rank web pages on their search engine based on how users interact with the website or a web page.   So what’s in the update? The official statement from Google Headquarters: “We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full…

We are hiring!

We are looking for a Social Media & Communications Co-ordinator Well established, boutique, fast growing digital marketing and web development agency, is looking for a social media and communications co-ordinator to join our small team. The focus will be on all aspects of digital marketing communication including managing the social media for our clients, writing website content, Google and Facebook ads, and writing blog content. This is an exceptional opportunity for a digital marketing enthusiast with the ability to create and manage innovative and successful digital marketing campaigns. This role requires a communications specialist with a broad range of digital communication skills and interests. You will need to be able to cope within a fast-paced digital agency – this is not a slow 9 to 5…

The new Apple iOS update – how it’s going to impact your business

  In what is predicted to be a monumental change in data privacy, Apple’s IOS 14.5 update has now launched and it could have a significant impact on some of your digital campaigns. This is a result of the new privacy settings which essentially will block tracking of digital marketing activity that originates on an iPhone, unless the user opts-in. So what exactly is the update and most importantly, how will it impact YOU? We’ve done our research and we’re here to help! So what’s in the update? Advertisers are losing the ability to track people clicking their ads on Apple devices – meaning a substantial loss of data for all advertising campaigns. Apple is blocking tracking of IDFAs (this…