Ready Set Go – How to get your online business ready for Black Friday & Cyber Monday

Black Friday and Cyber Monday are coming up and customers are ready to shop! It’s important to make a plan and have an online strategy in place to ensure you’re really optimising this busy shopping period.  With an endless amount of options available to consumers, it’s hard to know how your online business can stand out. Never fear, we’re here to help you with promotion ideas and marketing strategies you can use to make an impact! 1. Build a presence for your products before Black Friday/Cyber Monday Customer relationships and brand recognition in the ecommerce business are invaluable. Building an online presence for your products well before Black Friday and Cyber Monday is immensely important to get future customers familiar…

6 ways to amplify your business with Google Maps

If you haven’t optimised your Google Maps listing, you’re missing out. Google Maps is an incredibly important driver of searches and clicks for businesses with a physical location. Not amplifying your business may mean you’re missing the opportunity to be discovered by new potential customers, stand out from competitors and generate more business—all for free. Research shows the majority of consumers that end up on a Google Maps business come from a keyword “discovery” search 84% of the time vs. only 16% through the business name with “direct” search. 1 Did you know, 76% of people conducting a local search on a smartphone; visit a physical place within 24 hours and 28% of those searches result in a purchase! 2…

Instagram Introduces Reels

Instagram has made its foray into the short-form video space with Reels. Launching as a direct competitor to TikTok, the newly launched platform allows users to curate and post creative 15 second videos directly to their Instagram feed. Reels launched yesterday in more than 50 countries available in both IOS and Android. It’s the latest move from Instagram to keep users on the app and stay for everything from shopping to messaging and the now increasingly popular video entertainment format. The launch of Reels follows Instagram’s success in borrowing and revamping their competitors formats including the ‘stories’ concept from Snapchat and longer videos through ‘IGTV’ like Youtube. Using Reels:  Simply select Reels at the bottom of your Instagram camera. You’ll…

Facebook Revamping E-commerce Shopping

What is Facebook Shop?  Facebook recently announced the launch of ‘Facebook Shops.’ Described as a ‘new shopping experience,’ Facebook hopes to make it easier for businesses to launch and promote their brand and products.  It is part of a suite of e-commerce-enabling changes being rolled out on Facebook and Instagram, and Facebook’s launch of Facebook Shops is in some way their start to being a competitor of big e-commerce giants like Amazon & eBay.   So what is new? For the brand owner, it allows you to create the full brand and website experience within Facebook, including catalogues, information pages and imagery to reflect the experience on the website. This is a major step up from the product only shopping experience…

Which is the best Buy Now Pay Later option for you?

 The relatively new trend to hit Australia of Buy Now Pay Later (BNPL) payment options is often confusing with the range of options expanding monthly. These payment options allow both the customer and business owner to receive their goods and payments immediately. Over 2 million Australians used BNPL platforms in 2019, with over 50% being in the 18-34 age bracket.   The BNPL revolution  is becoming more of a requirement than a strategic choice, with the platforms providing a range of pros and cons for both businesses and websites and offering a range of attractive terms to customers. Making the checkout process easy, with multiple payment options, especially on mobile, is a key to successful online trading. Below is an overview…

Google Shopping launches free option

#googleupdate Ever since the COVID-19 outbreak, the retail sector has taken a big economic hit worldwide. Most countries have shut down physical stores, and implemented total or partial lockdowns in order to contain the outbreak of COVID-19. As a result, online commerce has become the go-to solution for these retailers. In fact, online revenue for some industries has almost doubled in the last couple of months. With people spending most of their time at home and practising social distancing, they are increasingly shopping online. They are not only searching for essential items; instead, they are also looking for toys, beauty products, at-home hair removal products, apparel & home goods. For instance, Facebook has reported that their daily average users on…

Protect Against Zoombombing: The Dangers Of Video Conferencing

While some of us are enjoying wearing our pyjamas to the home-office or having our pets around when we are trying to meet that deadline, working from home can bring some new unexpected challenges for any organisation. Some of our clients, like many other workplaces, have made the move to video meeting platforms such as Zoom, Teams or Skype. However, as with everything online, with access comes dangers. The FBI has reported a huge jump in people jumping onto other people’s video conferences and uploading, porn, hate messages or just being disruptive. So these platforms require the same level of safety and protection as we have with websites and other online access. We have provided some steps that you can…

6 Tips For Your Digital Marketing In These Uncertain Times

Don’t throw out your long term strategy, make tactical changes and adapt to the situation.  Focus on managing strategically Don’t stop! Adapt and think strategically As soon as we have this degree of uncertainty, the first instinct is to cut all activity and expenses, and focus internally. If possible, do not turn off your digital activity, especially advertising, but manage it strategically. If your business is going to be impacted in the short-term, we recommend moving your focus to some longer-term activities such as SEO (see below) It takes a long period of time to optimise your digital PPC advertising, and for Facebook’s and Google’s machine-learning to optimise the audiences. Stopping your advertising will result in a significantly higher Cost…

5 Last-Minute Strategies for Digital Marketing for the Holidays

Most online retailers are highly active in the lead up to the holidays, and getting your brand to stand out amongst the many others is difficult. How can you increase revenue during this year’s holiday events? Below are some ground rules to get people spending on your website.  1. Create a Sense of Urgency Create limited-time offers so people will feel under pressure to buy your products as they don’t want to miss out on a good deal (FOMO). Have countdowns such as, get 15% off only this weekend, Or Spend $50 and get [product] free. This would also encourage customers to spend that bit extra. Use language that encourages a call to action. Use countdown clocks in newsletters and…

News Flash: Instagram hiding “Likes”

Starting today, you will notice a major change in your Instagram feed. Instagram will be hiding the number of ‘likes’ a photo has received, or the number of views for a video. Please bear in mind that is still being classified as a trial. This started in Canada in May, and now extends to another 6 countries. Interestingly this has not yet rolled out in the US, and no expected date has been provided. The official rationale provided is “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love” In other words, Instagram is taking away the metric of perceived success, especially for social…