Digital Essentials 25 June 2019

Digital marketing

Top Content Marketing Insights From Industry Experts [2019]

“Many businesses focus on short-term goals and expect immediate sales results through marketing. To achieve a better outcome, businesses should instead think strategy. They should concentrate on long-term goals and first work out the basics — like a brand personality.”

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Social media

30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic]

“Are you considering investing some of your marketing budget into Instagram? Want to know if the platform is a good fit for your business?”

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SEO

How to Understand Searcher Intent to Boost SEO Rankings

“SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. In this sense, it’s obvious that SEO will continue to grow in popularity over the years.”

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Pay Per Click

12 Easy Signs You Need to Rethink Your Paid Search Strategy

“Running paid search campaigns, but wondering if you have the right strategy in place? Here are a dozen signs to look out for that may indicate the need to rethink your current approach.”

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Strategy

Ten Ways to Integrate Content Marketing into your Marketing Strategy

“Content has always been the core of marketing but with massive digital transformation and invasion of online space into our lives, the content has suddenly come under the spotlight.”

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Web development

88 Compelling Words and Phrases to Prompt Website Visitors into Action [Infographic]

“Are you looking for ways to better prompt your website visitors into a desired action? Your web design and copy is important, but it can also come down to the specific words and phrases you use, with some proven to be more effective at inciting psychological response, and triggering behavior.”

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