In today’s digital age, businesses are confronted with many different digital marketing challenges; Which platform is the best for my business? What platforms do my target audience generally use? When is the best time to connect with them? What are my competitors doing? etc.
More than ever, it is becoming a confusing myriad of options and one that sometimes, we as business owners, are not equipped or experienced enough to deal with.
So what exactly is Digital Marketing?
Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Simple enough. But then, what are these digital marketing techniques that we talk so loosely about and how do I as a business owner capitalize on them for my business?
OMNI ONLINE understands these unique Digital Marketing challenges and helps to provide a 360 degree digital marketing solution to assist businesses in achieving great things online. Using an Omni-channel approach towards the final ‘ sale’, we seek to provide the customer with a seamless shopping experience whether they shop online from a desktop or mobile device, by telephone or in a bricks and mortar store.
Each piece of the consumer’s experience should be consistent and complementary as they embark on a journey from initial research to the final purchase.
In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable:
“Multi-channel is an operational view – how you allow the customer to complete transactions in
each channel. Omni-channel, however, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and consistent. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex ‘hand-offs’ between channels must be fluid for the customer. Simply put, omni-channel is multi-channel done right!”
If you are interested in learning more about creating the perfect 360 degree marketing plan, click here and let us show you how to succeed and exceed in the digital world.